Every 16 March, Tunisia celebrates its traditional dress. A good moment to look again at the Tunisian wardrobe, at local craft and at “Made in Tunisia” — three strands of one inheritance.
What is Tunisian craft made of?
Tunisian craft carries a wealth of specialities spread across several sectors. Whatever the material — stone, clay, wood, glass, metal, animal or plant fibre — the Tunisian object has always answered the practical needs of the people who use it, and their cultural ones too. That is exactly where its usefulness lies, and its real worth.
“Made in Tunisia”, a new economic seam
Some designers have chosen to create and produce entirely at home, and the bet has paid off while the country struggles with tourism and farming. The energy of this sector contradicts the story of economic stagnation on its own. It shows that innovating, daring and being inventive still work, and still pay, now more than ever.
Be Tounsi, new breath for the “tounsi”
Public appetite for traditional Tunisian dress truly took off under the impulse of the Be Tounsi collective, which gave the local product new breath through the sheer determination of the women who founded it.
